A new government initiative has been established to help people spot the early signs of dementia in their friends and family. A publicity campaign will raise general awareness of the disease and encourage individuals to seek help and support in the early stages.
A television advert is used to concentrate people’s minds on signs of forgetfulness. A woman is shown, who is concerned about her father’s inability to find where he parked his car and tendency to leave pans on the hob.
Care services minister Paul Burstow commented:
“People are afraid of dementia and rather than face the possibility someone they love has the condition, they can wrongly put memory problems down to ‘senior moments'”.
£1.2 million has been allocated to the publicity campaign, which will include print, radio and television adverts. The campaign will be piloted in the north-west, Humber and Yorkshire, with a UK-wide rollout planned later.
This initiative has been devised in response to research that shows just 40 per cent of people with dementia are formally diagnosed. The intention is to help people spot the early signs and speak to their GP about symptoms of concern.