Dementia Awareness Campaign Launched (Department of Health / Alzheimer’s Society)

[A brief reference to this item appears in: Dementia and Elderly Care: the Latest Evidence Newsletter (RWHT), Volume 3 Issue 3, October 2012].


On September 21st 2012 (World Alzheimer’s Day) a three-month awareness-raising campaign commenced in England, with the intention to encourage people to talk to loved ones showing signs of dementia. The “A Day to Remember” campaign aims to increase early diagnosis rates for dementia across England. It is being run by the Department of Health, with support from Alzheimer’s Society, and is one more part of the Prime Minister’s Dementia Challenge.

Sir Michael Parkinson, Fiona Phillips and Gordon Banks are lending their support to this national campaign, sharing personal experiences of dementia in three short films:

The Alzheimer’s Society has provided advice on how to raise the topic with a relative or loved-one showing signs of dementia.

Read more: Dementia campaign launches (Department of Health, Dementia).

About Dementia and Elderly Care News

Dementia and Elderly Care News. Wolverhampton Medical Institute: WMI. (jh)
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