This NHS Employers briefing shows how social media is becoming central to the effective working of the NHS and argues for a more open and “permissive” approach (coupled with clarity on professional behaviour and the importance of confidentiality).
The guidance in “HR and social media in the NHS” offers help to human resources managers, leaders and communications staff on the use social media in their organisations.
There are proposed to be three ways in which social media can (or should) support and improve patient care:
- Social media are used increasingly by patients, to help them navigate and understand the healthcare choices and the quality of services available. The NHS should help patients find the right information online.
- Social media allow the NHS to understand emerging developments and opinions among staff or patients more quickly and in more detail. Concerns, comments and complaints about the quality of care can be used to drive service improvements.
- Social media support stronger engagement between staff, employers and the public, so improving the quality of care.
Read more: HR and social media in the NHS.
HR and social media in the NHS: an essential guide for HR directors and managers. London: NHS Employers, January 2013. Briefing No. 87.
[A brief reference to this item features in Dementia and Elderly Care: the Latest Evidence Newsletter (RWNHST), Volume 3 Issue 7, May 2013].