This report examines the importance of “employee voice” and barriers to the use of social media for improving employee voice within organisations such as the NHS.
Silverman, M. Bakhshalian, E. [and] Hillman, L. (2013). Social media and employee voice: the current landscape. London: Chartered Institute of Personnel and Development (CIPD) / NHS Employers, March 2013.
NHS Employers Briefings
Two earlier related briefings from NHS Employers explore the use social media in organisations to improve staff engagement (see below), and guidance for the NHS on reaping the benefits of social media and adopting a more permissive approach.
Increasing staff engagement with social media. London: NHS Employers, March 2013. Briefing No. 88.
Social Media Briefing for Chief Executives (NHS Employers)
A more recent briefing from NHS Employers explains how social media platforms can help NHS chief executives develop a collaborative leadership style. It clarifies the role of social media in the widest policy context, and gives examples of how NHS chief executive have used social media for maximum influence.
Social media for chief executives: the essential guide. London: NHS Employers, June 2013. Briefing No. 91.
Social Media Highway Code (RCGP)
The next publication helps UK doctors navigate the ethical and confidentiality dilemmas of using social media.
Social media highway code. London: Royal College of General Practitioners (RCGP), May 2013.
Social Media in Education and Research (NHS-HE Forum)
The next document reviews the benefits and risks of Web 2.0 technologies / social media, and offers recommendations on their use for NHS and university staff. This paper was produced by the University of Dundee College of Medicine, Dentistry, Nursing and Midwifery for the NHS–HE Forum Connectivity Best Practice Working Group. There is also a related presentation; click here.
Lafferty, N. (2013). NHS-HE Connectivity Project: Web 2.0 and social media in education and research. Dundee: University of Dundee / NHS–HE Forum Connectivity Best Practice Working Group of the NHS-HE Forum, May 2013.
NHS Use of Social Media to Improve Recruitment Success
Using social media in your recruitment process: the essential guide for HR directors and managers. London: NHS Employers, July 2013. Briefing No. 92.
Hootsuite: Social Media Dashboard
According to NHS Employers, https://hootsuite.com/ makes it easier manage an organisation’s social media presence.
“HootSuite is an essential tool for managing social networks by allowing teams to efficiently track conversations and measure campaign results”.
[A brief reference to this item features in Dementia and Elderly Care: the Latest Evidence Newsletter (RWNHST), Volume 3 Issue 9, August 2013].