Research indicated that the name WRVS (which stood for Women’s Royal Voluntary Service) did not reflect what this charity does, and was a potential barrier to new people understanding and being inspired by their work.
“To mark our 75th anniversary, WRVS have relaunched as Royal Voluntary Service. Along with a new name, we also have a new logo, and a new slogan: ‘together for older people’. It’s not all change though; our commitment to older people in Britain remains stronger than ever”.
The Royal Voluntary Service has plans to reach 2 million older people in their work over the next ten years; the aim being that older people will receive improved levels of care through new and improved services.
Read more and see the inspiring short video: Our new name. Royal Voluntary Service, formerly WRVS.
A recent BBC News feature:
Two in five of over-60s do voluntary work, survey shows. London: BBC News, August 13th 2013.
[A brief reference to this item features in Dementia and Elderly Care: the Latest Evidence Newsletter (RWNHST), Volume 3 Issue 9, August 2013].