Mr Norman McNamara (aka “Norms”), from Torquay, has been campaigning to raise awareness of dementia since diagnosis five years ago. He awards the Purple Angel award to organisations which have trained their staff to be “dementia aware”.
Organisations across the UK, in the United States, Canada, New Zealand, the Republic of Ireland and Nepal have requested permission to use the Purple Angel logo.
Mr McNamara is understood to have been behind creation of the Dementia Awareness Day, held every year on September 17th.
Axford, C. (2013). Purple Angel dementia awareness logo goes global. Torbay: BBC News (Devon), July 21st 2013.