Small actions can make a real difference when serving customers with dementia. This booklet from the Alzheimer’s Society provides guidance for staff employed in customer service roles on how to support people with dementia encountered in their work.
This guide explains how dementia can affect people and offers advice on appropriate communication. It also discusses how physical, environmental and sensory factors can cause difficulties, and offers suggestions on reducing their impact.
How to help people with dementia: a guide for customer-facing staff. London: Alzheimer’s Society, December 2013 / January 2014.