Researchers associated with the University of Amsterdam have created an online music memory game to investigate the reasons why certain tunes are retained in long-term memory. Individuals are asked to identify popular song clips and compare these by their hooks and “catchiness”.
It is hoped that the findings may help with the scientific understanding of aspects of long-term memory and, potentially, the treatment for dementia.
Hit songs help memory research. London: BBC Entertainment and Arts News, June 20th 2014.