The Alzheimer’s Society has announced plans for an organisational self-rebranding.
“Our ambition is to reach every person who has a diagnosis and wants our help; to change the conversation on dementia and mainstream the rights of those affected by it; and to drive the research agenda – working tirelessly to improve support today and unlock the answers for a cure tomorrow”.
Why the change, when the Alzheimer’s Society proudly boasts to have persuaded over 1.8 million people to become Dementia Friends and encouraged over 200 communities to strive towards becoming more dementia friendly? The Society’s market research has detected that people tend to perceive the current name as being a little too passive, impersonal and cold; implying the “brand” didn’t stand-out sufficiently or attract all people’s attention. Onwards and upwards.
Making dementia impossible to ignore with our new brand. London [Online]: Alzheimer’s Society, January 26th 2017.